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Don’t Use Google Ads Until You Watch This (How Google Ads Work)

I just can't in good conscious say that you can trust a Google ad rep to help you set up your account. And you have to think of it this way too. You're working with a company that's incentivized to have you spend more money and pay more per click set up your account. So, there's just an inherent conflict of interest. And by the way, the Google ad reps that agencies have access to, and you have access to as an individual are two very different sets of people. 

 Those Google ad reps are very different

So, if you're working with an agency and they say they have a Google ads rep, that doesn't necessarily mean it's a bad thing. Those Google ad reps are very different. The ones that work with agencies who spend hundreds of thousands of dollars a month, we get to talk to very different people than individuals, who are just spending a few thousand a months. 

Now the final one, number five is, it definitively answers the question; is Google ads, a scam? And the answer is no. There is a lot of hate thrown at Google ads out there for a variety of reasons. Many that we've talked about. Number one, budget, Google ads will just burn your budget, like no other, right? You're going to get a lot of unqualified people in the beginning. If you're not careful and turning off your campaigns at the right time, 

Google would continue to spend your ad budget. And they're very unforgiving when it comes to a runaway ad spend, they're also extremely strict when it comes to the types of ads that run. And so you can set up an account on Monday, and get a warning on Tuesday and be completely banned from the platform on Wednesday. They just don't care about the individual advertiser and suspensions and banning go on across the board for a variety of reasons. However, when it comes down to the relationship between advertisers and Google and the breakup and saying, “Oh, it's not you it's me”. Well, 9.9 out of 10 times, it's not Google. It's the advertiser. And so, 

Google isn't a scam. Google ads are not a scam, but you do have to be so, so on top of things in order to make sure that you don't lose a lot of money, because, at the end of the day, Google has no responsibility for whether or not your ads perform well, for whether or not you get any sales or leads out of your ads. And really they don't care because their service is simple. They provide you an opportunity, to get in front of potential customers. And that's it, it's up to you as the advertiser to figure out the rest. And I strongly, strongly recommend you check out the links in the description to in-depth Google ads, tutorial videos that will help you get set up on the right track and curtail a lot of that wasted ad spend or the stupid tax that a lot of new Google advertisers wind up paying. So, I hope you found this video helpful and just a bunch of cautions as you get started with Google ads, or you might decide, “Hey, you know what? 

I don't really want to deal with all that. I don't want it to do Google ads”, YouTube ads and Facebook ads are two other very viable platforms, that are significantly cheaper and give you a lot more flexibility in terms of testing because you're $1,500 or $2,000 is going to go a lot further on those platforms.

 So let me know in the comments section below, if you have any questions about running Google ads or if you've had any problems or successes with Google ads, because your experience is going to help other business owners figure out whether or not Google ads is right for them, make sure you hit that like button and subscribe for more in-depth tutorials and walkthrough videos, just like this one. And until the next one, keep building the business you love. 

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